Influence: The Psychology of Persuasion
who is Cher?
Kia Ora & 您好, I'm a Product Designer based in Auckland, New Zealand. Currently at Catch Design (Bastion). Previously, I spent time at Basis, building apps from 0 → 1.
I design at the intersection of form, function, and systems, with a focus on uncovering the true nature, purpose, and intention behind each problem. From there, I shape experiences with clarity, ensuring they feel considered and deliver meaningful impact for both people and the business.
My process is grounded in curiosity and critical thinking. I enjoy collaboration with others to gather context, challenge assumptions, and bring diverse perspectives into the process. I care deeply about craft and aim for a level of quality that is considered and sustainable.
Open to conversations via LinkedIn or a classic email.
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Offline, you’ll usually find me perfecting canelés, loading up my film camera, or disappearing down a rabbit hole of books. I enjoy growing things in my backyard garden and experimenting in the kitchen with flavours picked straight from garden to table. Lately, I’ve also been learning the art of floral arrangement and finding joy in working more slowly and hands-on with nature.
Books I've read lately
Tuesdays with Morrie
Foundation
Those Shoes
The Dot