2026 - Now

About

An award-winning digital experience consultancy and part of Bastion, partnering with orgs across NZ and Australia for over 21 years to design and deliver human-centred digital products, services and platforms. Helping create connected, accessible and operationally effective customer experiences across strategy, design, technology, data and delivery.

My Role

UX UI Designer

Designing thoughtful, user-centred digital experiences across UX strategy, interaction design, and visual design while working closely with developers, strategists, and producers throughout the end-to-end design process to bring impactful digital products and experiences to life.

2022 - 2025

About

A kiwi start up, building the world’s first smart electrical panel, designed to transform how homes manage energy through real-time insights, automation, and enhanced safety. Installed through a trusted global network of certified electricians. Combining hardware and software to modernise home electrical infrastructure and accelerate the clean-energy revolution.

My Role

Digital Product Designer

I worked end-to-end across two native mobile apps, taking them from early concept through to market launch in New Zealand and Australia. I focused primarily on the 0→1 Trade app from discovery through to launch, while also supporting MVP definition for the Home app, taking increasing ownership over time in a fast-paced startup environment and helping shape cohesive, scalable digital experiences for new hardware technology.

Basis product screens
Basis support project
Basis hardware and app
2021

About

Dioscuri is a full-service boutique marketing agency, specialising in integrated marketing solutions spanning customer journey design, activations, and strategy tailored to each client. Working across corporate clients and public sector initiatives focused on community impact and improving local outcomes.

My Role

Digital Designer

Developed UI concepts and visual storytelling for Yamaha, Honda, and Hydraulink, delivering integrated digital and print assets, rollout strategies, and documentation. Produced high-quality social content and managed design handoff, ensuring consistent brand execution across campaigns and touchpoints.

2022 - Now

About

A volunteer-led annual community event run celebrating vegan and vegetarian cuisines from around the world. Through food, workshops, and shared experiences, the festival encourages visitors to connect with their community and explore more compassionate ways of cooking and eating.

My Role

Content Strategist (volunteer)

Directed content strategy and digital marketing storytelling for a regional plant-based event, leading a 7-person creative team to produce campaigns, photo/video content, and branded assets. Designed and executed a cross-platform digital strategy, contributing to 2,000+ attendees, crafting inclusive messaging and visuals, and coordinating real-time content to maximise engagement and reach.

hers.
2020

About

A digital-first experience aimed to empower communities of young Asian women in New Zealand. Focusing on human-centred design and leaping into brand and marketing strategy.

My Role

Product Designer

Spanning across many fields of practice including end-to-end UX, Quantitative & Qualitative research, Marketing & brand strategy, Mobile & Web, Motion graphic and UX Writing

hers. project preview
hers. project preview
hers. project preview