Work

Catch Design, a digital experience consultancy, part of Bastion Group. Projects span from product design, digital experiences to branding across clients in private and public sectors in NZ and Australia.

Designing thoughtful, user-centred digital experiences across UX strategy, interaction design, and visual design while working closely with developers, strategists, and producers throughout the end-to-end design process to bring impactful digital products and experiences to life.

Basis, a New Zealand energy startup building the world’s first digitally configurable smart electrical panel.

I worked end-to-end across two native apps, taking them from early discovery, concepts through to market launch in NZ and Australia.

Focused primarily on the 0 to 1 for Trade app, and defining MVP for Home app. I took on increasing ownership in a fast-paced, high growth start up environment. Helping shape cohesive, scalable digital experiences for new hardware technology.

Dioscuri, a marketing agency. Projects span from customer journey, activations to brand strategy. Partnering with brands and clients focused on community impact and improving local outcomes.

Developed UI concepts and visual storytelling for Yamaha, Honda, and Hydraulink, delivering integrated digital and print assets, rollout strategies, and documentation. Produced high-quality social content and managed design handoff, ensuring consistent brand execution across campaigns and touchpoints.

Waihi Veg Festival, a volunteer-led annual community event run celebrating vegan and vegetarian cuisines from around the world. Through food, workshops, and shared experiences, the festival encourages visitors to connect with their community and explore more compassionate ways of cooking and eating.

Directed content strategy and digital marketing storytelling for a regional plant-based event, leading a 7-person creative team to produce campaigns, photo/video content, and branded assets. Designed and executed a cross-platform digital strategy, contributing to 2,000+ attendees, crafting inclusive messaging and visuals, and coordinating real-time content to maximise engagement and reach.

hers, a digital-first experience aimed to empower communities of young Asian women in New Zealand. Focusing on human-centred design and leaping into brand and marketing strategy.

My work spanned across end-to-end UX, Quantitative & Qualitative research, Marketing & brand strategy, Mobile & Web, Motion graphic and UX Writing